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Tag:adidas
Posted on: March 8, 2012 1:47 pm
Edited on: March 8, 2012 8:48 pm
 

Baylor's Human Highlighters and Adidas

KANSAS CITY, Mo. -- If clothes make the Bear, consider Sprint Center the latest battleground in the apparel war.

That would be the war between Nike and pretty much everyone else. Fifteen months ago, the first BCS title game between the two apparel titans took the field when Auburn played Oregon in the BCS title game. That would be Auburn, an Under Armour school, and Oregon, a well-known Nike school.

The uniform war was on the night before the game when Nike projected laser images of its swoosh logo on the side of Camelback Mountain. So, yeah, this is getting serious.

The latest apparel incendiary was dropped by Baylor on Thursday in the Big 12 tournament. The Bears wore canary yellow Adidas threads head to toe against Kansas State. Socks to T-shirts. The nuclear yellow was part of the same color combination worn by Oregon 15 months ago. One press row wag took one look at Baylor and said his sinuses were cleared.

They were that bright.  

On national cable, Adidas just fired off a shot across Nike’s bow. Why it matters: Recruits have chosen schools for lesser reasons than uniforms. If you think it doesn't matter, check out Kansas' Thomas Robinson, who tweeted that he thought Baylor's unis were "tuff."

Even if Baylor as a team isn't tuff all the time.

If you haven't noticed, high-profile games have become the new fashion runways for apparel manufacturers. Baylor got a two-hour plus commercial Thursday for Adidas -- and Baylor -- in that order. Twitter blew up -- not necessarily about the game but about the uniforms.

One tweeter called Baylor, "The All-Star Crossing Guard Team From Waco."

Another: "Here's every idea they've [Adidas] ever had: 'Let's put three stripes on it.'"

Shot across Nike's bow? "Those are hand-me-downs"

If it matters to Oregon fans, then it matters to Nike. If it matters to Nike, it matters to Adidas. If it matters to Adidas, it means something to Baylor. This game alone may enhance a relationship that just got a lot more intimate. Adidas' deal with Baylor has a year to go.

Expect a long-term extension? 


Category: NCAAB
 
 
 
 
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