Tag:Wasserman Media Group
Posted on: February 27, 2012 12:17 pm

Two high-profile TV consultants considered by BCS

The BCS is interested in bringing in two high-profile television consultants as they move to the next level of reconfiguring college football’s postseason beginning in 2014.

CBSSports.com has learned that respected industry consultant Chuck Gerber is expected to be consulting with the BCS. Sports Business Journal reported separately on Monday that Gerber and Dean Jordan of Wasserman Media Group “were finalizing negotiations” to work with the BCS

Bringing in TV consultants is the next step in the reshaping of that postseason. The moves would suggest the BCS commissioners are ready to begin pricing postseason models. CBSSports.com reported last week that a four-team plus-one could be worth as much as $500 million per season in the new contract. The current ESPN contract pays the BCS $125 million per year through the 2013 season (2014 bowls). The BCS distributed approximately $180 million to its members in 2011.

Both men are considered at, or near, the top of the profession. Gerber was hired four years ago by the SEC as a consultant after working at ESPN for 15 years. His work helped land the conference a 15-year, $3 billion deal with ESPN and CBS. The deal was finalized in July 2009. Jordan most recently worked with Conference USA and the Mountain West on the merging of those conferences beginning in 2013.

Sports Business Journal reported that Gerber is currently an independent consultant. Per its website Wasserman Media Group is a “sports and entertainment marketing company with expertise in, among other areas, media rights. The company has six worldwide offices including (in the U.S.) Raleigh, N.C. New York, Los Angeles and Carlsbad, Calif.

While the commissioners could stay with the current model, but it is widely assumed that the postseason will be expanded in 2014. Three plus-one models appear to be most attractive:

--Semifinals on campus sites with the championship game at a neutral site. This model is now supported by both Jim Delany of the Big Ten and Larry Scott of the Pac-12.

 --The entire plus-one played at neutral sites. In both cases those sites would be bid out. Likely interested cities would include Dallas, Atlanta, Detroit and Indianapolis.

--A plus-one within the bowl system. Current BCS bowls – perhaps with additions – would rotate semifinals and championship games.

The games are expected to be played after Dec. 21 with the championship game to be played as close to Jan. 1 as possible. Last week’s BCS meetings in Dallas did not include TV consultants. 

The views expressed in this blog are solely those of the author and do not reflect the views of CBS Sports or CBSSports.com