Tom Cruise at Pac-10 media days?
No, really. It could happen.
CBSSports.com has confirmed that the Pac-10 has hired Hollywood giant Creative Artists Agency to promote the league. High powered consultant Chris Bevilacqua will be involved as one of the point men on the deal.
Part of CAA's duty will be to seek out candidates for expansion and explore the possibility of a conference network. The network makes sense. I think the new Pac-10 partner will quickly find out there isn't much value in adding Utah and Colorado which leads us to the real reason CAA is in the picture.
Those of you who watch television or movies are familiar with CAA, or should be. It is one of the most powerful forces in Hollywood talent representation. It has dipped into college athletics in recent years. High-powered player agent Tom Condon now works for CAA.
As for Cruise, why not? Cruise is a CAA client and could be part of the attraction at the Pac-10 media days in July. Already the Pac-10 plans for bi-coastal media days with coaches meeting New York media on the East before the traditional dates with coaches in Los Angeles.
The key phrase in this story is this: "[Pac-10 commissioner Larry] Scott expects some of CAA's celebrity clients of events such as football media day."
Why stop at Cruise? Scott wants to make a splash, "rebrand" his conference. I'm just hoping we don't get a bunch of B-listers at media days. Think Steve Spielberg instead of Chelsea Handler, George Clooney more than Kathy Griffin, Brad Pitt over Tyler Perry. All of them schmoozing with us writers.
Maybe I can corner Spielberg about that script I've been working on. Or maybe he'll call the police and complain about me hiding in the bushes spying on him. What he calls stalking, I call fan worship.
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